Keynote Speakers


Professor Emeritus Icek Ajzen

Professor Emeritus Icek Ajzen is a social psychologist and professor emeritus at the University of Massachusetts Amherst (USA). He received his doctorate from the University of Illinois at Urbana–Champaign and is best known for his work on the theory of planned behaviour (TPB). Ajzen has been ranked the most influential individual scientist within social psychology in terms of cumulative research impact. He received the Distinguished Scientist Award from the Society of Experimental Social Psychology in 2013 and the Distinguished Scientific Contribution Award from the Society for Personality and Social Psychology in 2016. His research has been influential across diverse fields such as traffic and transport psychology, health psychology, consumer behaviour, and environmental psychology, and has been cited over 250,000 times.


Dr Judy Fleiter

Dr Judy Fleiter is the Global Manager with the Global Road Safety Partnership, headquartered in Geneva, Switzerland, where she manages a Road Policing Capacity Building Program, a Road Safety Advocacy Grants Program, and together with Johns Hopkins University colleagues, co-hosts and delivers the Global Road Safety Leadership Course twice yearly. Fleiter contributes technical support to road safety initiatives in a large number of low and middle-income countries. She has a PhD in Psychology (Road User Behaviour) and worked in an Australian University-based road safety research centre for 15 years before joining GRSP in 2016, conducting behavioural-based research in speeding, speed management, and drink driving enforcement, focussing primarily on psychological and behaviour change principles to improve road safety.